The teaching staff is made up of instructors from the University of Zurich, invited guests from other higher education institutions, and of specialists with practical experience in cooperation between Europe and China.


Prof. Dr. Algesheimer, René

Professor of Marketing and Market Research, Department of Business Administration, University of Zurich

Areas of expertise: (virtual) communities, social networks, social media and technology

Course: Digital Marketing

Prof. Dr. Annushkina, Olga

Professor of Strategy and Entrepreneurship, SDA Bocconi School of Management, Bocconi University

Areas of expertise: international business, emerging markets, differentiation strategy in global context and strategy execution

Course: Management of European Multinational Corporations

Prof. Dr. Ansari, Shahzad

Professor of Strategy and Innovation, Cambridge Judge Business School, University of Cambridge

Areas of expertise: Strategy and international business: institutional processes and diffusion of practices; social and environmental issues, technological and management innovations; value creation and new market development; offshoring and outsourcing, reputation management, and bottom-of-the-pyramid strategies.

Course: Strategic Management

Prof. Bergmann, Bastian

ETH Zurich

Course: Applied Business Ethics

Buchbauer, Robert

CEO of Swarovski

Course: Strategic Branding and Retailing

Prof. Cantoni, Lorenzo

Università della Svizzera Italiana

Course: Digital Tourism and e-Fashion Communication

Prof. de Dardel, Jean-Jacques

Xinrui Business School

Course: Innovation in China and Switzerland

Prof. Dr. Eichenberger, Reiner

Professor of Public Finance, Department of Economics, University of Fribourg

Areas of expertise: theory of financial and economic policy, economic analysis of political process and political institutions, deregulation of politics, connection of economics and psychology

Course: European Business Environment, Government and Society

Prof. Dr. He, Zhiyi

Professor of Xinrui Business School, Chairman, Council of Xinrui Business School

Areas of expertise: strategic management, marketing, corporate social responsibility and succession of family business

Course: China Updates

Prof. Dr. Hémous, David

Assistant Professor of Economics of Innovation and Entrepreneurship, Department of Economics, University of Zurich

Areas of expertise: economic growth, innovation, international trade and environmental economics; in particular: role of innovation for climate change policies, the impact of automation on income distribution and the link between innovation and top income inequality

Course: Macroeconomics, Development Economics and Future Economic Systems

Prof. Dr. Lu, Stephen Zhiyang 

Professor of Manufacturing Engineering, University of Southern California

Areas of expertise: collaborative design, innovative product development, manufacturing systems, concurrent engineering, knowledge-based expert system, AI-based machine learning technologies

Course: Innovation Management

Prof. Li, Wei

Professor of Economics, PhD, University of Michigan, Associate Dean for MBA, Cheung Kong Graduate School of Business

Area of expertise: Corruption, Financial Markets, Macroeconomics, Managerial Incentives and Market Competition, Real Estate, Reform, Taxation, Telecommunications Privatization, Valuation in Emerging Markets

Course: Macroeconomics in China

Prof. Li, Yang

Cheung Kong Graduate School of Business 

Course: E-Commerce and Marketing in China

Prof. Dr. Menges, Jochen

Professor of Human Resource Management and Leadership, WHU - Otto Beisheim School of Management

Areas of expertise: social dynamics between leaders and followers, the role of emotions and motivation in organizational life, field studies in organizations

Course: Leadership and Human Resources Management

Prof. Dr. Oesch, David

Associate Professor of Financial Accounting, Department of Business Administration, University of Zurich

Areas of expertise: financial accounting, corporate governance

Course: Financial Accounting

Prof. Peng, Kaiping

Tsinghua University

Course: Positive Psychology

Prof. Phan, Michel

Emlyon Business School

Course: Luxury Brand Management

Prof. Perrett, Pieter

University of Applied Sciences, Northwestern Switzerland

Course: Research Methodology

Prof. Puschmann, Thomas

University of Zurich

Course: FinTech

Prof. Dr. Ruff, Christian

Professor of Neuroeconomics and Decision Neuroscience, Department of Economics, University of Zurich

Areas of expertise: Neural mechanisms of decision-making in perception and behaviour

Course: Neuromanagement

Dr. Schaub, Matthias

Director Executive MBA, University of Zurich

Areas of expertise: intercultural management, project management

Course: Case Studies on Cross-Border Business - Focus Europe

Prof. Stadelmann, David

University of Bayreuth

Course: European Business Environment, Government and Society

Straw, Robert

CEO of China Europe International Business School

Course: Leadership Across Cultures

Prof. Dr. Sturm, Jan-Egbert

Professor of Applied Macroeconomics, Department of Management, Technology and Economics (D-MTEC), ETH Zurich (Swiss Federal Institute of Technology in Zurich)

Areas of expertise: Macroeconomics, monetary economics, political economy

Course: Swiss Competitiveness

Dr. Szepan, Marc
Lecturer at Saïd Business School of Oxford University
Areas of expertise: strategic management of global businesses, management of technology-intensive and digital businesses, business in China, and the aviation industry
Course: Chinese Culture and Enterprise Management

Prof. Dr. Wagner, Alexander

Associate Professor of Finance, Department of Banking and Finance, University of Zurich

Areas of expertise: corporate and public governance, corporate finance, political economy and law, finance and regulation

Course: Corporate Finance

Prof. Dr. Wittmann, Xinhua

Managing Academic Director, Swiss Chinese Case Study Center, University of Zurich; Professor of Intercultural Management, University of Applied Sciences Northwestern Switzerland

Areas of expertise: trust-control nexus across cultures, management for innovation and team performance across cultures and cultural heritage of family business

Course: Case Studies on Cross-Border Business - Focus China

This website uses cookies. By using this website you agree to the use of cookies. Data protection statement