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Program Overview


  • MAS European and Chinese Business Management (65 ECTS)
    • full-time study (1 year)
    • part-time study (2 years)
  • CAS Chinese Business Management (12 ECTS)
  • CAS European Business Management (12 ECTS)


Mutual intercultural understanding is of utmost importance when doing business in a globalized world. The Advanced Studies in European and Chinese Business Management address this well-known fact by:

  • offering both theoretical and hands-on knowledge on international management in a Chinese and European context
  • mixing students from both China and Europe in class, thus ensuring an accelerated learning experience in intercultural management
  • offering European and Chinese faculty and guest lecturers from highly qualified professionals
  • complementing the cross-cultural learning with a practice-oriented project work in an international company

These continuing education programs are jointly offered with New Huadu Business School Switzerland (NBSS). The curriculum integrates the setting of both University of Zurich and New Huadu Business School to offer top level courses on European and Chinese management. This setting encourages course participants to reflect their knowledge in discussions with their peers, faculty, and guest lecturers.

New Huadu Business School Switzerland is the first independently registered overseas campus of a Chinese public business school. Professor Edmund Phelps, Dean of New Huadu Business School, is 2006 Nobel Laureate in Economics. In 2015, New Huadu Business School got nominated as one of the Top 10 Innovative Business Schools in China.


You strive for the newest trends and aim at familiarizing yourself with "doing business in Europe" (Chinese students) or "doing business in China" (European/international students)? The programs address participants who:

  • have a Master's Degree from an accredited university
  • on an exceptional basis, students with a four-year university Bachelor's degree or a three-year university Bachelor's degree with at least one year relevant work experience
  • have equivalent qualifications

All courses will be held in English. Applicants must prove that they have the necessary English skills for participating in courses and writing the final MAS thesis. Applicants are expected to have an entrepreneurial spirit and an international mindset.

More about the official admission criteria can be found here

Number of participants: max. 40


All courses will be taught in English.

The details for the required English test scores can be found here


The next MAS course, composed of 4 modules, starts in August 2018 (65 ECTS).

Module 1 - Fundamentals: International Management (27 ECTS)

10 course-blocks à 2-3 days (Monday-Wednesday, full-day, 2-3 ECTS):

  • Brand Management and Digital Marketing
  • Business Ethics
  • Corporate Finance
  • Financial Accounting
  • Innovation Management
  • Leadership and Human Resources Management
  • Macroeconomics, Development Economics and Future Economic Systems
  • Neuromanagement
  • Research Methodology
  • Strategic Management

Module 2 - Courses on management with a focus on Europe and China (24 ECTS)

10 course-blocks à 2-3 days (Monday-Wednesday, full-day, 2-3 ECTS):

Focus on Europe (= CAS in European Business Management, 12 ECTS)

  • Case Studies on Cross-Border Business - Focus Europe
  • European Business Environment, Government and Society
  • European Culture and Enterprise Management
  • Financial Industry / FinTech
  • Management of European Multinational Corporations
  • Swiss Competitiveness

Focus on China (= CAS in Chinese Business Management, 12 ECTS)

  • Case Studies on Cross-Border Business - Focus China
  • Chinese Culture and Enterprise Management
  • Chinese Macroeconomics: a Historical Perspective
  • Marketing in China
  • Negotiation and Diplomacy in China
  • The Art of Chinese Management

Module 3 - Practice-oriented project (4 ECTS)

Participants must complete a practice-oriented project (in the form of an internship, case study, etc.) for a period of 4-6 months in companies/organizations. For European students it is recommended to do the project work in China, for Chinese students in European work environments.

Module 4 - Master Thesis (10 ECTS)

Students must write their Master thesis within the last 2-3 months of the program. The thesis will be written in groups of 2-3 students. The research theses will be supervised by the program instructors.

Additional courses

In addition to these four modules, elective courses will be provided which include seminars on the latest developments in the business world and Chinese/German language classes.



The teaching staff is made up of instructors from the University of Zurich and the New Huadu Business School, of invited guests from other higher education institutions, and of specialists with practical experience in cooperation between Europe and China.

Module 1:

  • Algesheimer, René - University of Zurich
  • Ansari, Shahzad - Cambridge University
  • Beschorner, Thomas - University of St. Gallen
  • Hémous, David - University of Zurich
  • Lim, Leng Khim - University of Applied Sciences Northwestern Switzerland
  • Lu, Zhiyang - New Huadu Business School / University of Southern California
  • Menges, Jochen - WHU Otto Beisheim School of Management
  • Mühlbacher, Hans - University of Innsbruck
  • Oesch, David - University of Zurich
  • Wagner, Alexander - University of Zurich

Module 2:

  • Annushkina, Olga - Bocconi University
  • Eichenberger, Reiner - University of Fribourg
  • He, Zhiyi - New Huadu Business School
  • Ma, Debin - London School of Economics and Political Science
  • Puschmann, Thomas - University of Zurich
  • Schaub, Matthias - University of Zurich
  • Sun, Ling - New Huadu Business School
  • Sturm, Jan-Egbert - ETH Zurich
  • Szepan, Marc - Oxford University
  • Wang - Peking University
  • Wittmann, Xinhua - University of Zurich

Teaching methods:

Taught content is combined with practical exercises, discussions, exchange of experience, group work, and case studies.


Degree / Certificates

  • Master of Advanced Studies UZH in European and Chinese Business Management (65 ECTS)
  • Certificate of Advanced Studies UZH in European Business Management (12 ECTS)
  • Certificate of Advanced Studies UZH in Chinese Business Management (12 ECTS)


MAS program:

  • 12 months (incl. diploma ceremony), as full-time study
  • up to 24 months (incl. diploma ceremony), as part-time study

CAS programs:

  • CAS EBM: 1 semester (2x2 weeks, each week consists of 3 course days)
  • CAS CBM: 1 month, intensive (4 weeks, each week consists of 3 course days)


MAS program:

  • Tuition fee of CHF 30'000.- includes attendance of all courses and seminars, internship/project work, all course material, exams and degree certificate. Travel and accommodation are not included.

CAS programs:

  • Tuition fee of CHF 8'000.- includes attendance of all courses and seminars, all course material, exams and certificate.



Switzerland and China

All courses from Module 1+2 will take place in Zurich, Switzerland.

The practice-oriented project work will either be in Switzerland/Europe (for Chinese students) or in China (for European students).



Faculty of Business, Economics and Informatics of the University of Zurich,

Prof. Dr. Harald Gall

Accredited by

The Advanced Studies in European and Chinese Business Management are accredited by EQUIS (European Quality Improvement System) and AACSB (Association to Advance Collegiate Schools of Business) and are part of LERU (League of European Research Universities).



Registration / Application

Application rounds for 2018/19:

  • 15 April 2018 for students from Non-EU/EFTA countries (due to Visa procedure)
  • 15 June 2018 for students from EU/EFTA countries

Download application form

The application form can be downloaded here

Application fee

Once applying for the MAS program, you will be invoiced CHF 200.- (non-refundable) for application fee/processing fee. If you are admitted to the program, the application fee of CHF 200.- will be deducted from the tuition fee.

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