Curriculum 2021/22

Overview

MAS Quick Facts

The MAS course is composed of the following modules.

Fundamentals in International Management (27 ECTS)

13 course-blocks à 1-3 full days

  • Applied Business Ethics
  • Corporate Finance
  • Digital Marketing
  • Digital Tourism & e-Fashion Communication
  • Entrepreneurship & Innovation
  • Financial Accounting
  • Innovation Management
  • Leadership Across Cultures
  • Leadership and Human Resource Management
  • Macroeconomics, Development Economics and Future Economic Systems
  • Neuromanagement
  • Research Methodology
  • Strategic Management

Chinese Business Management (12 ECTS)

6 course-blocks à 1-3 full days

  • Case Studies on Cross-Border Business - Focus China
  • Chinese Culture and Enterprise Management
  • China Updates
  • E-Commerce and Marketing in China
  • Innovation in Switzerland and China
  • Macroeconomics in China

European Business Management (12 ECTS)

8 course-blocks à 1-3 full days

  • Case Studies on Cross-Border Business - Focus Europe
  • European Business Environment, Government and Society
  • FinTech
  • Luxury Brand Management
  • Management of European Multinational Corporations
  • Strategic Branding and Retailing - Swarovski's Practice
  • Swiss Competitiveness
  • Swiss Family Business

Practical Project/Internship (4 ECTS)

Participants complete a practical project (in the form of an internship, start-up project, case study research, etc.) for a period of 4-6 months. The practical project takes place in Europe or in China.

 

Master Thesis (10 ECTS)

Students write their Master thesis within the last 3 months of the program. The thesis is written in groups of 2-3 students. The thesis is supervised by instructors from the program.

 

Additional courses

In addition to these four modules, elective courses are provided. These include seminars on the latest developments in the business world and Chinese/German language classes (free of charge for the first semester for MAS students).

 

Apply Here

 

 

 

Fundamentals in International Management (27 ECTS)

MAS Timeline 2021_22

The first semester comprises 51 ECTS and is based on weekly block courses of one to three days. All courses are taught at the UZH campus, either at the UZH city campus or the UZH Center for Continuing Education (Zentrum für Weiterbildung). Due to the situation around Covid-19, courses may take place in UZH external locations to ensure social distancing rules.

In the 2021/22 academic year, we are going to offer hybrid teaching. Students are expected to spend at least 4 weeks of their studies in Switzerland.

Calendar weeks 38-4, 3 full days per week

Course hours: 08:30-12:00h, 13:30-17:00h

Holidays: week 47

Christmas/New Year break: 52

 

Financial Accounting
Prof. Dr. David Oesch, University of Zurich

3 ECTS

Strategic Management
Prof. Dr. Shahzad Ansari, University of Cambridge

3 ECTS

Macroeconomics, Development Economics and Future Economic Systems
Prof. Dr. David Hémous, University of Zurich

3 ECTS

Research Methodology
Prof. Pieter Perrett, University of Applied Sciences  Northwestern Switzerland

2 ECTS

Leadership and Human Resource  Management
Prof. Dr. Jochen Menges, University of Zurich

2 ECTS

Digital Marketing
Prof. Dr. René Algesheimer, University of Zurich

1.5 ECTS

Digital Tourism and e-Fashion Communication

Prof. Lorenzo Cantoni, Università della Svizzera Italiana

1.5 ECTS

Entrepreneurship & Innovation

Prof. Ying Zhang, Erasmus University

1 ECTS

Innovation Management
Prof. Stephen Zhiyang Lu, University of Southern California

2 ECTS

Corporate Finance
Prof. Dr. Alexander Wagner, University of Zurich

3 ECTS

Leadership Across Cultures
Robert Straw, CEO CIEBS, Zurich

1 ECTS

Positive Psychology 
Prof. Dr. Kaiping Peng, Tsinghua University

1.5 ECTS

Neuromanagement

Prof. Dr. Christian Ruff, University of Zurich

1.5 ECTS

Applied Business Ethics
Dr. Nathan Atkinson, ETH Zurich

1 ECTS

Courses are subject to change.

 

 

European Business Management (12 ECTS)

Calendar weeks 48-51, 3 full days per week

Course hours: 08:30-12:00h, 13:30-17:00h

 

Swiss Family Business
Prof. Dr. Thomas Zellweger, University of St. Gallen

1 ECTS

European Business Environment, Government and Society
Prof. Dr. Reiner Eichenberger, University of Fribourg
Prof. Dr. David Stadelmann, University of Bayreuth

3 ECTS

Management of European Multinational Corporations
Prof. Dr. Olga Annushkina, Bocconi University

2 ECTS

Case Studies on Cross-Border Business ‒ Focus Europe
Dr. Matthias Schaub, University of Zurich

2 ECTS

FinTech
Prof. Thomas Puschmann, University of Zurich

1 ECTS

Luxury Brand Management
Prof. Michel Phan, Emlyon Business School

1 ECTS

Swiss Competitiveness
Prof. Dr. Jan-Egbert Sturm, ETH Zurich

1 ECTS

Strategic Branding and Retailing – Swarovski’s Practice
Robert Buchbauer, CEO Swarovski

1 ECTS

Courses are subject to change.


 

 

Chinese Business Management (12 ECTS)

Calendar weeks 1-4, 3 full days per week

Course hours: 08:30-12:00h, 13:30-17:00h

 

Innovation in China and Switzerland 
Dr. Jean-Jacques de Dardel, Former Swiss Ambassador in China/Xinrui Business School

1 ECTS

Chinese Culture and Enterprise Management
Dr. Marc Szepan, Oxford University

3 ECTS

Macroeconomics in China
Prof. Wei Li, Cheung Kong Graduate School of Business

2 ECTS

Case Studies on Cross-Border Business ‒ Focus China
Prof. Xinhua Wittmann, University of Zurich

2 ECTS

E-Commerce and Marketing in China
Prof. Yang Li, Cheung Kong Graduate School of Business

2 ECTS

China Updates
Prof. Dr. Zhiyi He, Xinrui Business School

2 ECTS

Courses are subject to change.


 

 

Practical Project/Internship (4 ECTS)

Participants complete a practical project (in the form of an internship, start-up project, case study reseach, etc.) for a period of 4-6 months. The practical project takes place in China or in Europe.

 

Master Thesis (10 ECTS)

The Master thesis is to be completed within the last quarter of the program and is written in groups of 2-3 students. The thesis is supervised by instructors from the program.

 

Important dates 2021/2022

15.09.21 Orientation Day
18.09.21 CV and Career Development workshop
21.09.21 First Day of Classes
21.09.21-26.01.22 Class Time
21.11-28.11.21 Holidays
27.09.21 Meet & Greet with MAS Mentors
18.12.21 ECBM Christmas Dinner
01.02.22 Chinese New Year Dinner
Starting from 1.02.22 (4-6 months) Practical Project / Internship Period
15.07.22 Deadline MAS Thesis
31.07.22 Deadline Internship Report
22.09.22 Graduation Ceremony

 

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