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The European and Chinese Business Management is now the European and Asian Business Management!
After 5 successful cohorts and one more in the making, the well known 'European and Chinese Business Management' Program at the University of Zurich is expanding.
Have a look around on our page and follow our LinkedIn account for the latest updates.
To access the new version of the page:
The MAS course is composed of the following modules.
13 course-blocks à 1-3 full days
6 course-blocks à 1-3 full days
8 course-blocks à 1-3 full days
Participants complete a practical project (in the form of an internship, start-up project, case study research, etc.) for a period of 4-6 months. The practical project takes place in Europe or in China.
Students write their Master thesis within the last 3 months of the program. The thesis is written in groups of 2-3 students. The thesis is supervised by instructors from the program.
In addition to these four modules, elective courses are provided. These include seminars on the latest developments in the business world and Chinese/German language classes (free of charge for the first semester for MAS students).
The first semester comprises 51 ECTS and is based on weekly block courses of one to three days. All courses are taught at the UZH campus, either at the UZH city campus or the UZH Center for Continuing Education (Zentrum für Weiterbildung). Due to the situation around Covid-19, courses may take place in UZH external locations to ensure social distancing rules.
In the 2021/22 academic year, we are going to offer hybrid teaching. Students are expected to spend at least 4 weeks of their studies in Switzerland.
Calendar weeks 38-4, 3 full days per week
Course hours: 08:30-12:00h, 13:30-17:00h
Holidays: week 47
Christmas/New Year break: 52
Financial Accounting |
3 ECTS |
Strategic Management |
3 ECTS |
Macroeconomics, Development Economics and Future Economic Systems |
3 ECTS |
Research Methodology |
2 ECTS |
Leadership and Human Resource Management |
2 ECTS |
Digital Marketing |
1.5 ECTS |
Digital Tourism and e-Fashion Communication Prof. Lorenzo Cantoni, Università della Svizzera Italiana |
1.5 ECTS |
Entrepreneurship & Innovation Prof. Ying Zhang, Erasmus University |
1 ECTS |
Innovation Management |
2 ECTS |
Corporate Finance |
3 ECTS |
Leadership Across Cultures |
1 ECTS |
Positive Psychology |
1.5 ECTS |
Neuromanagement Prof. Dr. Christian Ruff, University of Zurich |
1.5 ECTS |
Applied Business Ethics |
1 ECTS |
Courses are subject to change.
Calendar weeks 48-51, 3 full days per week
Course hours: 08:30-12:00h, 13:30-17:00h
Swiss Family Business |
1 ECTS |
European Business Environment, Government and Society |
3 ECTS |
Management of European Multinational Corporations |
2 ECTS |
Case Studies on Cross-Border Business ‒ Focus Europe |
2 ECTS |
FinTech |
1 ECTS |
Luxury Brand Management |
1 ECTS |
Swiss Competitiveness |
1 ECTS |
Strategic Branding and Retailing – Swarovski’s Practice |
1 ECTS |
Courses are subject to change.
Calendar weeks 1-4, 3 full days per week
Course hours: 08:30-12:00h, 13:30-17:00h
Innovation in China and Switzerland |
1 ECTS |
Chinese Culture and Enterprise Management |
3 ECTS |
Macroeconomics in China |
2 ECTS |
Case Studies on Cross-Border Business ‒ Focus China |
2 ECTS |
E-Commerce and Marketing in China |
2 ECTS |
China Updates |
2 ECTS |
Courses are subject to change.
Participants complete a practical project (in the form of an internship, start-up project, case study reseach, etc.) for a period of 4-6 months. The practical project takes place in China or in Europe.
The Master thesis is to be completed within the last quarter of the program and is written in groups of 2-3 students. The thesis is supervised by instructors from the program.
15.09.21 | Orientation Day |
18.09.21 | CV and Career Development workshop |
21.09.21 | First Day of Classes |
21.09.21-26.01.22 | Class Time |
21.11-28.11.21 | Holidays |
27.09.21 | Meet & Greet with MAS Mentors |
18.12.21 | ECBM Christmas Dinner |
01.02.22 | Chinese New Year Dinner |
Starting from 1.02.22 (4-6 months) | Practical Project / Internship Period |
15.07.22 | Deadline MAS Thesis |
31.07.22 | Deadline Internship Report |
22.09.22 | Graduation Ceremony |