Curriculum 2020/21

Overview

The MAS course is composed of of the following modules.

 

Fundamentals in International Management (27 ECTS)

10 course-blocks à 2-3 days (Monday-Wednesday, full-day):

  • Brand Management
  • Digital Marketing
  • Business Ethics
  • Corporate Finance
  • Financial Accounting
  • Innovation Management
  • Leadership and Human Resources Management
  • Macroeconomics, Development Economics and Future Economic Systems
  • Neuromanagement
  • Effective Leadership
  • Positive Psychology
  • Research Methodology
  • Strategic Management

 

Chinese Business Management (12 ECTS)

6 course-blocks à 2-3 days (Monday-Wednesday, full-day)

  • Case Studies on Cross-Border Business - Focus Innovation in China
  • Chinese Culture and Enterprise Management
  • Macroeconomics in China
  • E-Commerce and Marketing in China
  • Innovation in Switzerland and China: a Race for the Better
  • Management and Sinology

 

European Business Management (12 ECTS)

6 course-blocks à 2-3 days (Monday-Wednesday, full-day)

  • Case Studies on Cross-Border Business - Focus Europe
  • European Business Environment, Government and Society
  • European Culture and Enterprise Management
  • Financial Industry
  • FinTech
  • Management of European Multinational Corporations
  • Swiss Competitiveness
  • Swiss Family Business
  • Strategic Branding and Retailing - Swarovski's Practice

 

Practical Project/Internship (4 ECTS)

Participants complete a practical project (in the form of an internship, start-up project, case study reseach, etc.) for a period of 4-6 months. For European students it is recommended to do the project work in China, for Chinese students in European work environments.

 

Master Thesis (10 ECTS)

Students write their Master thesis within the last 3 months of the program. The thesis is written in groups of 2-3 students. The research theses are supervised by the program instructors.

 

Additional courses

In addition to these four modules, elective courses are provided. These include seminars on the latest developments in the business world and Chinese/German language classes.

 

Apply Here

 

 

Curriculum

 

Fundamentals in International Management (27 ECTS)

The first semester is comprised of 51 ECTS and is based on weekly block courses of one to three days. All courses are taught at the UZH campus, either at the UZH city campus or the UZH Center for Continuing Education (Zentrum für Weiterbildung).

Course hours: 08:30-12:00h, 13:30-17:00h

Course period 2019: calendar weeks 33-42

Week

Course

ECTS

33

Financial Accounting

Prof. Dr. David Oesch, University of Zurich

3 ECTS

Business Etiquette in a European cultural context

elective

Eric Schinzel, Alexander Rehm

2 ECTS

34

Brand Management in the Age of Social Media

Prof. Dr. Hans Mühlbacher, International University of Monaco

2 ECTS

Digital Marketing

Prof. Dr. René Algesheimer, University of Zurich

1 ECTS

35

Macroeconomics, Development Economics and Future Economic Systems,
Part I

Prof. Dr. David Hémous, University of Zurich

1 ECTS

Macroeconomics, Development Economics and Future Economic Systems,
Part II

Prof. Dr. David Hémous, University of Zurich
 

1 ECTS

Business Ethics

Prof. Mathias Schüz, ZHAW Zurich University of Applied Sciences

1 ECTS

36

Macroeconomics, Development Economics and Future Economic Systems,
Part III

Prof. Dr. David Hémous, University of Zurich

1 ECTS

Leadership and Human Resources Management

Prof. Dr. Jochen Menges, University of Zurich
2 ECTS

37

Innovation Management

Prof. Dr. Lu Zhiyang, University of Southern California

3 ECTS

38

Positive Psychology

Prof. Peng Kaiping, Tsinghua University

2 ECTS

Research Methodology, Part I

Prof. Dr. Leng Khim Lim, University of Applied Sciences Northwestern Switzerland

1 ECTS

39

Neuromanagement

Prof. Christian Ruff, University of Zurich

1 ECTS

Corportate Finance, Part I

Prof. Dr. Alexander Wagner, University of Zurich

1 ECTS

Research Methodology, Part II

Prof. Dr. Leng Khim Lim, University of Applied Sciences Northwestern Switzerland

1 ECTS

40

Company visit

elective

1 ECTS

Effective Leadership

Eunice Zehnder-Lai

1 ECTS

Corportate Finance, Part II

Prof. Dr. Alexander Wagner, University of Zurich

1 ECTS

41

Strategic Management

Prof. Dr. Shahzad Ansari, University of Cambridge

3 ECTS

Corportate Finance, Part II

Prof. Dr. Alexander Wagner, University of Zurich

1 ECTS

 

42/43

Vacation

 

These courses are subject to change.

 

Chinese Business Management (12 ECTS) European Business Management (12 ECTS)

Chinese Business Management: calendar weeks 44-45, 50-51

European Business Management: calendar weeks 46-49

Course days: Monday - Wednesday

Course hours: 08:30-12:00h, 13:30-17:00h

 

Week Course Focus ECTS

44

Macroeconomics in China

Prof. Li Wei, Cheung Kong Graduate School of Business

Focus China

2 ECTS

Case Studies on Cross-Border Business - Focus Innovation in China, Part I

Prof. Dr. Xinhua Wittmann, University of Zurich

Focus China 1 ECTS
 45

Chinese Culture and Enterprise Management

Dr. Marc Szepan, Oxford University

Focus China 3 ECTS

46

European Business Environment, Government and Society

Prof. Dr. Reiner Eichenberger, University of Fribourg

Prof. Dr. David Stadelmann, University of Bayreuth

Focus Europe

3 ECTS

47

Swiss Family Business

Prof. Thomas Zellweger, University of St. Gallen

Focus Europe

1 ECTS

Swiss Competitiveness

Prof. Dr. Jan-Egbert Sturm, ETH Zurich

Focus Europe

1 ECTS

Case Studies on Cross-Border Business - Focus Europe, Part I

Dr. Matthias Schaub, University of Zurich

Focus Europe 1 ECTS

48

Management of European Multinational Corporations

Prof. Dr. Olga Annushkina, Bocconi University

Focus Europe

2 ECTS

Case Studies on Cross-Border Business - Focus Europe, Part II

Dr. Matthias Schaub, University of Zurich

Focus Europe

1 ECTS

49

Strategic Branding and retailing - Swarovski's practice

Robert Buchbauer

Focus Europe

1 ECTS

FinTech

Prof. Martin Angerer, University of Liechtenstein

Focus Europe

1 ECTS

Case Studies on Cross-Border Business - Focus Innovation in China, Part II

Prof. Dr. Xinhua Wittmann, University of Zurich

Focus China 1 ECTS

50

E-Commerce and Marketing in China

Prof. Li Yang, Cheung Kong Graduate School of Business

Focus China

2 ECTS

Financial Industry

Dr. Jan Bielinski, Julius Baer Group Ltd.

Focus Europe 1 ECTS

51

Innovation in Switzerland and China: a Race for the Better
Prof. Dr. Jean-Jacques de Dardel, Xinrui Business School

Focus China

1 ECTS

Management and Sinology

Prof. Dr. He Zhiyi, Peking University

Focus China 2 ECTS

These courses are subject to change.


 

 

Practical Project/Internship (4 ECTS)

Participants complete a practical project (in the form of an internship, start-up project, case study reseach, etc.) for a period of 4-6 months. For European students it is recommended to do the project work in China, for Chinese students in European work environments.

 

 

Master Thesis (10 ECTS)

Students are expected to write their Master thesis within the last quarter of the program. The thesis is written in groups of 2-3 students. The thesis is supervised by lecturers from the program.

 

This website uses cookies. By using this website you agree to the use of cookies. Data protection statement
Accept