Curriculum 2020/21

Overview

The MAS course is composed of of the following modules.

 

Fundamentals in International Management (27 ECTS)

10 course-blocks à 2-3 full days

  • Brand Management
  • Digital Marketing
  • Business Ethics
  • Corporate Finance
  • Financial Accounting
  • Innovation Management
  • Leadership and Human Resources Management
  • Macroeconomics, Development Economics and Future Economic Systems
  • Neuromanagement
  • Effective Leadership
  • Positive Psychology
  • Research Methodology
  • Strategic Management

 

Chinese Business Management (12 ECTS)

6 course-blocks à 2-3 full days

  • Case Studies on Cross-Border Business - Focus Innovation in China
  • Chinese Culture and Enterprise Management
  • Macroeconomics in China
  • E-Commerce and Marketing in China
  • Innovation in Switzerland and China: a Race for the Better
  • Management and Sinology

 

European Business Management (12 ECTS)

6 course-blocks à 2-3 full days

  • Case Studies on Cross-Border Business - Focus Europe
  • European Business Environment, Government and Society
  • European Culture and Enterprise Management
  • Financial Industry
  • FinTech
  • Management of European Multinational Corporations
  • Swiss Competitiveness
  • Swiss Family Business
  • Strategic Branding and Retailing - Swarovski's Practice

 

Practical Project/Internship (4 ECTS)

Participants complete a practical project (in the form of an internship, start-up project, case study reseach, etc.) for a period of 4-6 months. For European students it is recommended to do the project work in China, for Chinese students in European work environments.

 

Master Thesis (10 ECTS)

Students write their Master thesis within the last 3 months of the program. The thesis is written in groups of 2-3 students. The research theses are supervised by the program instructors.

 

Additional courses

In addition to these four modules, elective courses are provided. These include seminars on the latest developments in the business world and Chinese/German language classes.

 

Apply Here

 

 

Curriculum

 

Fundamentals in International Management (27 ECTS)

The first semester is comprised of 51 ECTS and is based on weekly block courses of one to three days. All courses are taught at the UZH campus, either at the UZH city campus or the UZH Center for Continuing Education (Zentrum für Weiterbildung).

 

Calendar weeks 33-42, 3 full days per week

Course hours: 08:30-12:00h, 13:30-17:00h

Holidays: week 44

 

Financial Accounting
Prof. Dr. David Oesch, University of Zurich

3 ECTS

Strategic Management
Prof. Dr. Shahzad Ansari, University of Cambridge

3 ECTS

Macroeconomics, Development Economics and Future Economic Systems
Prof. Dr. David Hémous, University of Zurich

3 ECTS

Research Methodology
Prof. Dr. Leng Khim Lim, University of Applied Sciences  Northwestern Switzerland

2 ECTS

Leadership and Human Resource  Management
Prof. Dr. Jochen Menges, University of Zurich

2 ECTS

Brand Management and Digital Marketing
Prof. Dr. Hans Mühlbacher, International University of Monaco
Prof. Dr. René Algesheimer, University of Zurich

3 ECTS

Innovation Management
Prof. Stephen Zhiyang Lu, University of Southern California

3 ECTS

Corporate Finance
Prof. Dr. Alexander Wagner, University of Zurich

3 ECTS

Effective Leadership
Eunice Zehnder-Lai, Board Member at Geberit, DKSH and Asia Society

1 ECTS

Positive Psychology and Neuromanagement
Prof. Dr. Kaiping Peng, University of California
Prof. Dr. Christian Ruff, University of Zurich

3 ECTS

Business Ethics and AI
Dr. Nathan Atkinson, ETH Zurich

1 ECTS

These courses are subject to change.

 

 

European Business Management (12 ECTS)

Calendar weeks 47-50, 3 full days per week

Course hours: 08:30-12:00h, 13:30-17:00h

 

Swiss Family Business
Prof. Dr. Thomas Zellweger, University of St. Gallen

1 ECTS

European Business Environment, Government and Society
Prof. Dr. Reiner Eichenberger, University of Fribourg
Prof. Dr. David Stadelmann, University of Bayreuth

3 ECTS

Management of European Multinational Corporations
Prof. Dr. Olga Annushkina, Bocconi University

2 ECTS

Case Studies on Cross-Border Business ‒ Focus Europe
Dr. Matthias Schaub, University of Zurich

2 ECTS

FinTech
Dr. Thomas Puschmann, University of Zurich

1 ECTS

Financial Industry + company visit (Julius Baer)
Dr. Jan Bielinski, Chief Communication Officer Julius Baer until 2017

1 ECTS

Swiss Competitiveness
Prof. Dr. Jan-Egbert Sturm, ETH Zurich

1 ECTS

Strategic Branding and Retailing – Swarovski’s Practice
Robert Buchbauer, CEO Swarovski

1 ECTS

These courses are subject to change.


 

 

Chinese Business Management (12 ECTS)

Calendar weeks 44-46 and 51-52, 3 full days

Course hours: 08:30-12:00h, 13:30-17:00h

 

Innovation in China and Switzerland – A Race for the Better
Prof. Jean-Jacques de Dardel, Former Swiss Ambassador in China, Xinrui Business School

1 ECTS

Chinese Culture and Enterprise Management
Dr. Marc Szepan, Oxford University

3 ECTS

Macroeconomics in China
Prof. Wei Li, Cheung Kong Graduate School of Business

2 ECTS

Case Studies on Cross-Border Business ‒ Focus China
Prof. Xinhua Wittmann, University of Zurich

2 ECTS

E-Commerce and Marketing in China
Prof. Yang Li, Cheung Kong Graduate School of Business

2 ECTS

East Meets West
Prof. Dr. Zhiyi He, Xinrui Business School
Guest Lecturer

2 ECTS

These courses are subject to change.


 

 

Practical Project/Internship (4 ECTS)

Participants complete a practical project (in the form of an internship, start-up project, case study reseach, etc.) for a period of 4-6 months. For European students it is recommended to do the project work in China, for Chinese students in European work environments.

 

 

Master Thesis (10 ECTS)

Students are expected to write their Master thesis within the last quarter of the program. The thesis is written in groups of 2-3 students. The thesis is supervised by lecturers from the program.

 

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