Lecturers 2019/20

The teaching staff is made up of instructors from the University of Zurich and the New Huadu Business School, of invited guests from other higher education institutions, and of specialists with practical experience in cooperation between Europe and China.


Dr. Algesheimer, René

Professor of Marketing and Market Research, Department of Business Administration, University of Zurich

Areas of expertise: (virtual) communities, social networks, social media and technology

Course: Digital Marketing

Dr. Annushkina, Olga

Professor of Strategy and Entrepreneurship, SDA Bocconi School of Management, Bocconi University

Areas of expertise: international business, emerging markets, differentiation strategy in global context and strategy execution

Course: Management of European Multinational Corporations

Dr. Ansari, Shahzad

Professor of Strategy and Innovation, Cambridge Judge Business School, University of Cambridge

Areas of expertise: Strategy and international business: institutional processes and diffusion of practices; social and environmental issues, technological and management innovations; value creation and new market development; offshoring and outsourcing, reputation management, and bottom-of-the-pyramid strategies.

Course: Management of European Multinational Corporations

Dr. Beschorner, Thomas

Professor of Business Ethics, Institute of Business Ethics, University of St. Gallen

Areas of expertise: business ethics, corporate social responsibility

Course: Business Ethics

Dr. Bielinski, Jan

Former Chief Communication Officer and Member of the Executive Board at Julius Baer Group Ltd.

Course: Financial Industry - Financial Centre Switzerland with special focus on private banking

Dr. Eichenberger, Reiner

Professor of Public Finance, Department of Economics, University of Fribourg

Areas of expertise: theory of financial and economic policy, economic analysis of political process and political institutions, deregulation of politics, connection of economics and psychology

Course: European Business Environment, Government and Society

Dr. He, Zhiyi

Professor of New Huadu Business School, Chairman, Council of New Huadu Business School

Areas of expertise: strategic management, marketing, corporate social responsibility and succession of family business

Course: The Art of Chinese Management

Dr. Hémous, David

Assistant Professor of Economics of Innovation and Entrepreneurship, Department of Economics, University of Zurich

Areas of expertise: economic growth, innovation, international trade and environmental economics; in particular: role of innovation for climate change policies, the impact of automation on income distribution and the link between innovation and top income inequality

Course: Macroeconomics, Development Economics and Future Economic Systems

Dr. Lim, Leng Khim

Professor of Global Consumer Research and Programme Head Master of Science in International Management, University of Applied Sciences Northwestern Switzerland

Course: Research Methodology

Dr. Lu, Zhiyang

Distinguished Professor of New Huadu Business School

Professor of Manufacturing Engineering, University of Southern California

Areas of expertise: collaborative design, innovative product development, manufacturing systems, concurrent engineering, knowledge-based expert system, AI-based machine learning technologies

Course: Innovation Management

Dr. Ma, Debin

Associate Professor, Department of Economic History, London School of Economics and Political Science

Area of expertise: long-term economic growth in East Asia; international comparison of living standards, human capital and productivity; institutions, legal traditions, long-run growth and global history and the economics of the silk sector

Course: Chinese Macroeconomics and Policy

Dr. Menges, Jochen

Professor of Human Resource Management and Leadership, WHU - Otto Beisheim School of Management

Areas of expertise: social dynamics between leaders and followers, the role of emotions and motivation in organizational life, field studies in organizations

Course: Human Resources Management and Leadership

Dr. Mühlbacher, Hans

Professor of Business Administration and Council of the Department for Strategic Management, Marketing and Tourism, University of Innsbruck

Areas of expertise: strategy development, multicultural branding and marketing, new product development

Course: Marketing and Brand Management

Dr. Oesch, David

Associate Professor of Financial Accounting, Department of Business Administration, University of Zurich

Areas of expertise: financial accounting, corporate governance

Course: Financial Accounting

Dr. Puschmann, Thomas

Head of the Swiss FinTech Innovation Lab, Department of Informatics, University of Zurich

Areas of expertise: research on the topic of digitisation in the financial services industry

Course: FinTech

Dr. Ruff, Christian

Professor of Neuroeconomics and Decision Neuroscience, Department of Economics, University of Zurich

Areas of expertise: Neural mechanisms of decision-making in perception and behaviour

Course: Neuromanagement

Dr. Schaub, Matthias

Director Executive MBA, University of Zurich

Areas of expertise: intercultural management, project management

Course: Case Studies on Cross-Border Business - Focus Europe

Dr. Sturm, Jan-Egbert

Professor of Applied Macroeconomics, Department of Management, Technology and Economics (D-MTEC), ETH Zurich (Swiss Federal Institute of Technology in Zurich)

Areas of expertise: Macroeconomics, monetary economics, political economy

Course: Swiss Competitiveness

Dr. Szepan, Marc
Lecturer at Saïd Business School of Oxford University
Areas of expertise: strategic management of global businesses, management of technology-intensive and digital businesses, business in China, and the aviation industry
Course: Chinese Culture and Enterprise Management

Dr. Wagner, Alexander

Associate Professor of Finance, Department of Banking and Finance, University of Zurich

Areas of expertise: corporate and public governance, corporate finance, political economy and law, finance and regulation

Course: Corporate Finance

Dr. Wittmann, Xinhua

Managing Academic Director, Swiss Chinese Case Study Center, University of Zurich; Professor of Intercultural Management, University of Applied Sciences Northwestern Switzerland

Areas of expertise: trust-control nexus across cultures, management for innovation and team performance across cultures and cultural heritage of family business

Course: Case Studies on Cross-Border Business - Focus China

Teaching methods:

Apart from taught content, practical exercises, discussions, exchange of experience, group work, and case studies are applied.

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