CAS European Business Management

Introduction

The CAS European Business Management offers a chance to learn fundamental management knowledge in the European market. In class students develop the necessary skills to apply current theories to real-life cases and adapt business ideas to their individual situations and backgrounds.

 

You gain insights and competences in:

  • The behaviour of European governments, civil society and business and its decision makers in government and society
  • The importance of economic incentives and constraints for successful interaction in business
  • Dealing with challenges in relation to cross-border business
  • Innovation and its role in economic development
  • Employee representation models and governance differences between Europe and China
  • Management challenges specific to Swiss companies in China and Chinese companies in Switzerland
  • Swiss family businesses, their governance and succession planning
  • Concepts of digitalization of the financial services industry (FinTech)
  • The financial center Switzerland and the Swiss (private) banking system
  • Global wealth management
  • Overview on blockchain and the internet of value
  • Key elements of a growth-oriented internationalization strategy
  • Foreign markets selection and adaptation of products, services and business models to the peculiarities of foreign markets

 

All courses are taught in English. In addition to the regular lectures, electives such as seminars on the latest developments in the business world and company visits enrich the curriculum.

 

Apply Here

 

 

Quick Facts

CAS EBM Quick Facts

Curriculum

Course days: Monday - Wednesday

Course hours: 08:30-12:00h, 13:30-17:00h

CAS EBM Curriculum

Detailed Curriculum

 

Week

Course ECTS
46

European Business Environment, Government and Society

Prof. Dr. Reiner Eichenberger, University of Fribourg

Prof. Dr. David Stadelmann, University of Bayreuth

3 ECTS

47

Swiss Family Business

Prof. Thomas Zellweger, University of St. Gallen

1 ECTS

Swiss Competitiveness

Prof. Dr. Jan-Egbert Sturm, ETH Zurich

1 ECTS

Case Studies on Cross-Border Business - Focus Europe, Part I

Dr. Matthias Schaub, University of Zurich

1 ECTS
48

Management of European Multinational Corporations

Prof. Dr. Olga Annushkina, Bocconi University

2 ECTS

Case Studies on Cross-Border Business - Focus Europe, Part II

Dr. Matthias Schaub, University of Zurich

1 ECTS

49

Strategic Branding and retailing - Swarovski's practice

Robert Buchbauer

1 ECTS

FinTech

Dr. Thomas Puschmann, University of Zurich

1 ECTS

Financial Industry

Dr. Jan Bielinski, Julius Baer Group Ltd.

1 ECTS

 

Admission

Admission Criteria

Participants must have a Master’s or Bachelor's degree and a minimum of one year's work experience.

 

Language

All courses are taught in English.

Non-native English speaker are required to prove the necessary English skills by submitting their English test scores: IELTS 6.5 or TOEFL iBT with the corresponding score.

 

Contact

You can either fill out this form or send directly an email to Madelaine madelaine.wiebalck@business.uzh.ch

We will get back to you as soon as possible.

If you are interested in this program or if you have any questions do not hesitate to contact us. We look forward to hearing from you.

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