CAS European Business Management


The CAS European Business Management offers a chance to learn fundamental management knowledge in the European market. In class students develop the necessary skills to apply current theories to real-life cases and adapt business ideas to their individual situations and backgrounds.


You gain insights and competences in:

  • The behaviour of European governments, civil society and business and its decision makers in government and society
  • The importance of economic incentives and constraints for successful interaction in business
  • Dealing with challenges in relation to cross-border business
  • Innovation and its role in economic development
  • Employee representation models and governance differences between Europe and China
  • Management challenges specific to Swiss companies in China and Chinese companies in Switzerland
  • Swiss family businesses, their governance and succession planning
  • Concepts of digitalization of the financial services industry (FinTech)
  • The financial center Switzerland and the Swiss (private) banking system
  • Global wealth management
  • Overview on blockchain and the internet of value
  • Key elements of a growth-oriented internationalization strategy
  • Foreign markets selection and adaptation of products, services and business models to the peculiarities of foreign markets


All courses are taught in English. In addition to the regular lectures, electives such as seminars on the latest developments in the business world and company visits enrich the curriculum.


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Quick Facts

CAS EBM Quick Facts
CAS European BM Timeline 21_22

Detailed Curriculum for 2021/22

Calendar weeks 48-51, 3 full days per week

Course hours: 08:30-12:00h, 13:30-17:00h


Swiss Family Business
Prof. Dr. Thomas Zellweger, University of St. Gallen


European Business Environment, Government and Society
Prof. Dr. Reiner Eichenberger, University of Fribourg
Prof. Dr. David Stadelmann, University of Bayreuth


Management of European Multinational Corporations
Prof. Dr. Olga Annushkina, Bocconi University


Case Studies on Cross-Border Business ‒ Focus Europe
Dr. Matthias Schaub, University of Zurich


Prof. Thomas Puschmann, University of Zurich


Luxury Brand Management
Prof. Michel Phan, Emlyon Business School


Swiss Competitiveness
Prof. Dr. Jan-Egbert Sturm, ETH Zurich


Strategic Branding and Retailing – Swarovski’s Practice
Robert Buchbauer, CEO Swarovski


Courses are subject to change.



Study mode: hybrid

We are offering hybrid teaching (online or on-site at the University of Zurich, Switzerland (at the UZH main campus or in the Center for Continuing Education).

For the 2021/22 academic year, we are offering our admitted students the choice to participate in-person and take classes on-site (when UZH allows) or remotely taking classes on-line (live-streaming only). For more details, contact the Program Manager Corinne Corrigan


Admission Criteria

Participants must have a Master’s or Bachelor's degree and a minimum of one year's work experience.



All courses are taught in English.

Non-native English speaker are required to prove the necessary English skills by submitting their English test scores: IELTS 6.5 or TOEFL iBT with the corresponding score.



You can either fill out this form or send directly an email to Corinne:

We will get back to you as soon as possible.

If you are interested in this program or if you have any questions do not hesitate to contact us. We look forward to hearing from you.

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