CAS Chinese Business Management


The CAS Chinese Business Management offers the opportunity to learn specialized management knowledge applied to the Chinese market. In class students develop the necessary skills to incorporate current theories to real-life cases and adapt business ideas to their individual situations and backgrounds.

You gain insight and competences in

  • The implications of China’s rising influence on the world stage
  • Features of businesses and management styles in Chinese firms
  • Globalization strategies for Chinese enterprises and critical issues for their operations in Europe
  • Innovation management, entrepreneurship theory and its contribution to a sustainable development of a company
  • Key marketing concepts and their application in China
  • Critical thinking and decision-making in a complex and dynamic environment
  • Managing cross-cultural companies with international employees
  • Cultural foundations of managerial behavior in China
  • Tangible and intangible assets of cultural heritage
  • A global view and various strategies to operate in a fast-moving market
  • Advantages and risks involved in cross-border acquisitions


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Quick Facts

CAS CBM Quick Facts
CAS Chinese BM 21_22

Detailed Curriculum for 2021/22

Calendar weeks 1-4, 3 full days per week

Course hours: 08:30-12:00h, 13:30-17:00h


Innovation in China and Switzerland
Dr. Jean-Jacques de Dardel, Former Swiss Ambassador in China, Xinrui Business School


Chinese Culture and Enterprise Management
Dr. Marc Szepan, Oxford University


Macroeconomics in China
Prof. Wei Li, Cheung Kong Graduate School of Business


Case Studies on Cross-Border Business ‒ Focus China
Prof. Xinhua Wittmann, University of Zurich


E-Commerce and Marketing in China
Prof. Yang Li, Cheung Kong Graduate School of Business


China Updates
Prof. Dr. Zhiyi He, Xinrui Business School


Courses are subject to change.



Study mode: hybrid

We are offering hybrid teaching (online or on-site at the University of Zurich, Switzerland (at the UZH main campus or in the Center for Continuing Education).

For the 2021/22 academic year, we are offering our admitted students the choice to participate in-person and take classes on-site (when UZH allows) or remotely taking classes on-line (live-streaming only). For more details, contact the Program Manager Corinne Corrigan



Admission Criteria

Participants must have a Master’s or Bachelor's degree and a minimum of one year's work experience.



All courses are taught in English.

Non-native English speaker are required to prove the necessary English skills by submitting their English test scores: IELTS 6.5 or TOEFL iBT with the corresponding score.



You can either fill out this form or send directly an email to Corinne

We will get back to you as soon as possible.

If you are interested in this program or if you have any questions do not hesitate to contact us. We look forward to hearing from you.

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